Chris McGovern

Chris McGovern

President & CEO

cmcgovern@presh.ai

Chris sets PRESHai's strategy, owns the operating model, and keeps the team aligned on shipping governed systems for channel businesses. He writes about where AI creates real leverage for IT solution providers, MSPs, and distributors, and how to adopt it without the theater.

19 articles

Written by Chris

Presh Marketing Solutions is becoming PRESHai. Here's why.

Strategy & Insights

Presh Marketing Solutions is becoming PRESHai. Here's why.

After ten years building Presh Marketing Solutions in the IT channel, we are becoming PRESHai. A founder's note on why the work is changing, and where we are taking it next.

Mastering ABM in HubSpot: A Blueprint for IT Solution Providers

Channel Programs

Mastering ABM in HubSpot: A Blueprint for IT Solution Providers

In the rapidly evolving digital landscape, IT solution providers are constantly seeking innovative strategies to connect with their target audience and drive sales. Account-Based Marketing (ABM) has emerged as a powerful approach, focusing marketing efforts on key accounts to generate more signif...

Tracking Sales Activity ROI in HubSpot Sales Hub

Tracking Sales Activity ROI in HubSpot Sales Hub

Maximizing Efficiency and Profits: Leveraging ROI Tracking B2B businesses continuously evolve by adopting sophisticated ways to streamline their processes, heighten efficiency, and elevate profits. By effectively tracking your ROI on sales activity, not only can you measure the success of your st...

Marketing and Sales Process Mapping in Hubspot CRM

Strategy & Insights

Marketing and Sales Process Mapping in Hubspot CRM

Efficiency Unleashed: Mapping Marketing and Sales Qualifications In an increasingly digital-first world, businesses are rallying around data to make informed decisions. Central to this shift is the importance of marketing qualification and sales qualification system process mapping. Imagine it as...

Hubspot CMS vs Wordpress: Site Security

Hubspot CMS vs Wordpress: Site Security

For IT Managed Service Providers, CMS security isn’t just important—it’s essential. When client data is involved, you’re in the crosshairs of cyber threats. HubSpot CMS and WordPress are both popular platforms, but their approach to security is fundamentally different. Here’s what that means for ...

ChatGPT for Digital Marketing - How AI May Revolutionize the Industry

ChatGPT for Digital Marketing - How AI May Revolutionize the Industry

ChatGPT is a revolutionary new artificial intelligence (AI) tool that has the potential to transform digital marketing as we know it. By leveraging natural language processing, ChatGPT enables marketers to create custom, highly engaging conversations with customers in an automated manner, while g...

The 5 Marketing & Sales Alignment Issues Orgs Must Address in 2022

Strategy & Insights

The 5 Marketing & Sales Alignment Issues Orgs Must Address in 2022

If you are in a marketing role or are a sales leader within your organization, it is very probable that the marketing/sales alignment conversation has come up at some point. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shi...

How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses

How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses

Setting the Scene: What Is ITP? It’s something every American has experienced: You’re chatting with a friend at lunch about how you broke your sunglasses over the weekend and you’re dying for a new pair. Before you even finish eating, you see it: an ad for polarized sunglasses right on your Faceb...

How to Use HubSpot's ABM Tool: Buying Role Property - Presh Marketing Solutions

How to Use HubSpot's ABM Tool: Buying Role Property - Presh Marketing Solutions

The ability to focus on your most valuable accounts and identify and weed out low-value leads that are not the right fit is the ideal scenario for every company. This is where account-based marketing (ABM) comes into the picture.

Pivoting With ITP: The Future of B2B Marketing | Presh Marketing Solutions

Strategy & Insights

Pivoting With ITP: The Future of B2B Marketing | Presh Marketing Solutions

Apple implemented its first iteration of Intelligent Tracking Protection (ITP) into its operating system back in 2017, restricting tracking via cookies. After its first iteration (1.0), Apple released several versions refining ITP and increasing its tracking restrictions. Now, ITP is automaticall...

HubSpot Account-Based Marketing Module | Presh Marketing Solutions

Channel Programs

HubSpot Account-Based Marketing Module | Presh Marketing Solutions

Account-Based Marketing (ABM) is a strategy that directs marketing resources to engage with a specific target of high-value accounts that are most suitable for your business. There are various ABM tools you can use for this type of marketing. HubSpot recently released a new feature for its Profes...

Building Your MSP's Marketing Team Monthly Roundup – Project Management and Content Creation - Presh Marketing Solutions

Building Your MSP's Marketing Team Monthly Roundup – Project Management and Content Creation - Presh Marketing Solutions

Building your MSP’s marketing team is no easy feat. That’s why our latest installment of Presh Academy focuses on building your marketing team from the ground up in easy-to-digest step-by-step videos.

Building Your MSP Marketing Plan: How to Set Goals - Presh Marketing Solutions

Strategy & Insights

Building Your MSP Marketing Plan: How to Set Goals - Presh Marketing Solutions

Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the people you want to reach. On the not-so-great side, there are so many options it’s a bit overwhelming. Do you advertise on Reddit? LinkedIn? Google?...

Chatbots for IT MSPs: Should This Be Considered? - Presh Marketing Solutions

Strategy & Insights

Chatbots for IT MSPs: Should This Be Considered? - Presh Marketing Solutions

With conversion rates plummeting across the industry, it’s critical for MSPs and VARs to take full advantage of every lead. The sooner you respond to each lead, the more likely you are to convert that lead. Responding within minutes is best, but reacting that quickly is a challenge. After all, wi...

Best Digital Marketing Tactics for Your MSP in 2019

Channel Programs

Best Digital Marketing Tactics for Your MSP in 2019

As the new year kicks off with a bang, the marketing world is rapidly changing. Like always, finding a way to pinpoint customers in the saturated world of ads, social media, and SERP requires a fluid, evolving strategy. This article reviews some of the best performing digital marketing tactics fo...

LinkedIn Lead Gen Ads for MSPs - Presh Marketing Solutions

LinkedIn Lead Gen Ads for MSPs - Presh Marketing Solutions

Finding a way to leverage paid ads as an MSP is no easy task. Many of the standard paid platforms (Facebook, Google, Instagram, etc.) aren’t specifically geared towards B2B clients, and paying for ads on these platforms can destroy your ROI. A pain point for most MSPs is targeting the right roles...

How to Align Marketing and Sales During Lead Handoff - Presh Marketing Solutions

Channel Programs

How to Align Marketing and Sales During Lead Handoff - Presh Marketing Solutions

Connecting marketing to sales remains a challenge for firms in all industries and sizes. For smaller MSPs and VARs with small or outsourced marketing teams, it poses an even greater challenge: how to get the right information flowing between both groups so leads don’t grow cold.

5 Ways to Simplify the MDF Claims Process for IT Channel Partners

Channel Programs

5 Ways to Simplify the MDF Claims Process for IT Channel Partners

Plan ahead to ensure a successful MDF engagement with vendors. That’s the key message we hear from channel partners as they work with vendors to create results from their marketing programs. Tracking, lead tagging, and a good overall strategy gives VAR businesses the opportunity to thrive in even...

How to Easily Share ROI from Partner Marketing Campaigns - Presh Marketing Solutions

Channel Programs

How to Easily Share ROI from Partner Marketing Campaigns - Presh Marketing Solutions

If IT solutions providers want a continual flow of marketing dollars from vendors, it’s important to show them ROI from previous marketing efforts. That can be a challenge if an IT integrator doesn’t have a strong measurement system in place to track the results of marketing campaigns. The good n...

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